About HANG
Contemporary formalwear designed for real life
Founded in 2025, HANG is an Indian fashion brand created to make polished, versatile and thoughtfully presented clothing more accessible to modern women.
HANG began with a problem its founder experienced personally: finding formal clothing that offered the right balance of sophisticated design, comfortable fits, dependable quality and sensible pricing. Premium formalwear was often prohibitively expensive, while more affordable alternatives did not always provide the fabric quality, fit or finish she expected.
HANG was created to offer a considered alternative — contemporary fashion that looks refined, feels comfortable and transitions confidently between professional and social settings.
Beginning with versatile trousers and expanding into complementary jewellery and accessories, HANG helps customers discover complete, coordinated looks rather than simply purchasing individual pieces.
Meet Aastha Kalra Taneja
Aastha Kalra Taneja is a businesswoman with more than ten years of experience in the overseas education industry. Her professional journey has involved working with people from diverse backgrounds, understanding their aspirations and helping them make important decisions about their futures.
Working in a professional, client-facing environment showed Aastha how personal presentation can influence confidence. However, her own search for formalwear frequently required her to choose between expensive premium products and affordable alternatives that did not consistently provide the desired quality, comfort or fit.
This personal experience inspired Aastha to establish HANG in 2025. Her vision is to create a recognisable Indian fashion brand that understands the practical needs of modern women and helps them feel polished, comfortable and confident.
Founder’s note
“Throughout my professional journey, I often struggled to find formal clothing that offered the right balance of style, comfort, quality and price. Premium options could be extremely expensive, while affordable alternatives did not always provide the fit or finish I wanted.
I created HANG for women who face the same challenge — women who want to feel confident and well-dressed at work, at meetings and beyond, without compromising on comfort or value.
HANG is at the beginning of its journey, but its purpose is clear: to make thoughtful, contemporary style easier to discover and more enjoyable to wear.”
— Aastha Kalra Taneja, Founder of HANG
Our purpose
HANG exists to bridge the gap between highly priced premium formalwear and more affordable products that may not consistently deliver the desired quality, fit or finish.
We focus on:
- Polished, contemporary styling
- Comfortable and wearable fits
- Clear sizing and product information
- Versatility across professional and social occasions
- Considered value for the Indian market
- Coordinated clothing, jewellery and accessories